Loading
null--image-1

UX | UI | Storytelling

Stories of te Reo

Te Reo Māori tells the unique stories of Aotearoa, but for most of the 20th century, our native language has been actively discouraged by the government and New Zealand society at large. Languages tell the stories of humanity. They help us feel connected to each other and to understand our past, present and future. Te Taura Whiri i te Reo Māori Language Commission engaged For Purpose to support a public storytelling campaign that empowers users to collect the stories of their own communities so these kōrero can live on forever. The design process involved Māori language experts, designers, developers and community organisers collaborating to create a safe online space where Māori and non-Māori can contribute their experiences to the history of te reo.

Client

Year

2022

Goal

Inspire and empower whānau to capture and protect their own stories of intergenerational te reo Māori loss and revitalisation, to increase the public awareness and knowledge of the historical fight for te reo and to provide ways to preserve and honour these stories safely.

Approach
  • Research & Personas
  • User Flows
  • Information Architecture
  • Wireframing & Prototyping
  • Animation
  • Usability testing
Solution

The outcome of this project is the bilingual website, Stories of te reo, which offers users the unique chance to explore pivotal moments in the revitalisation of te reo. It features a timeline that charts pivotal moments of the Māori language and invites New Zealanders to share their journeys of learning te reo Māori. The website is an interactive experience that makes use of sound, video, and animation, bringing to life the characters, stories, and moments that have kept the language alive. Users are invited to upload their own content to ensure these stories, the successes and the sacrifices are never forgotten. The website has gathered 311 personal stories, with 219 historical moments identified. Stories of Te Reo is a living documen


Project Images

sotr process
Grid-SoTR1
Grid-SoTR2

More Projects