The goal was to provide access to resources and education for people everywhere: from emergency care workers to students and government policy makers, in every corner of the world.

• Research & UX Analysis

• User interviews

• Journey Maps & User Flows

• Information Architecture

• Prototyping & User Testing

Over a hundred emergency medical professionals from Africa, Asia, North America, Australasia and Europe were engaged in workshops and surveys in order to create the most effective and resourceful website possible.

The website was designed with accessibility for users in low resource areas in mind. We ensured the design was simple, mobile friendly, and made different language options easy to locate. It was also important that the website could work efficiently in areas with slow and unreliable internet. We achieved this by minimising the amount of imagery used, to avoid slowing down load times and providing downloadable resources so that people could still have access to the information if they were to lose internet access.

Because IFEM users are such a diverse group: from different countries, cultures and professional backgrounds, it was important that the website provided information for non-clinical parties as well as providing support for emergency care workers. 
This was accomplished by dividing promotional and administrative content into different sections, and using non-clinical language where possible.