UX | UI | Employer Branding
Munich Convention Centre
Messe München is a leading trade fair organiser. The company reached out for support in Employer Branding. An Employer Brand is what your employees, current and potential future job candidates think about you as an employer. It is their perception of how you treat your employees and candidates, as well as your Employee Value Proposition.
Goal
Establish and promote an employer brand through various communication materials, channels, and candidate touchpoints to attract qualified professionals - such as a career website, job ads, and job stories.
Approach
- Employer Value proposition & Brand Strategy
- SWOT, Competitor & UX Analysis
- Persona & Journey Mapping
- Flowcharts & Testing Information Architecture
Solution
Extensive research, including market analysis, workshops, and interviews, shaped an Employer Brand Strategy, defining an Employer Value Proposition (EVP) - the promise to employees for their expertise. This research provided crucial insights into candidate needs, behaviors, and market opportunities. A UX analysis identified website strengths and weaknesses, while a candidate persona and journey map were developed for user empathy. Testing ensured easy navigation, complemented by flowcharts for user interaction visualization. The outcome: a refined candidate experience aligned with the EVP, enhancing user satisfaction through optimized website organization and flow.
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